There has been a large number of website publications in Mauritius these last weeks along with disastrous concepts such as the L’Express website (discussed over here). One of the major problems that seem to be quite difficult to get over is copywriting.
As stated in my last post on Fantasmédia and in the discussion over the new L’Express website, the use of language, be it French or English, is always biased in terms of quality and consistency. Many a Managing Director thinks that a post or a description of an online activity is either a transcription of what is written on their printed ads or just a way of trying either some black hat seo or a stupid challenge of putting the largest number of adjectives in one go.
Web users actually don’t care. They want concise yet informative texts. They do not want to read lengths of “how we are a great company and will conquer the world for you as all our employees are Supermen disguised in Batman with Spider-Man’s super powers.” What they need is “show us the needs and what solution you have and what do I gain in using it.”
Using good copywriting techniques will not only deliver a quick and insightful message but also help your SEO because one thing companies usually forget, the person looking for information will be using just plain everyday {insert language here} to find the product, so cut the grass under your challenger’s feet with this.
Want to know how to do this? Check out this old but still up-to-date article on A List Apart by Erin Kissane, learn the techniques and spice up your website with the simple yet to the point advice.