Archive for 2009

Announcing the 2010 project.

An idea?

An idea just popped like this some days ago. It was a simple, somewhat crazy but cool idea which might have some great impact, at least some minor incentive, on the Mauritian Web Design field. This crazy thing is currently called the “2010 project”. A better name might be found later on. Now, the cool thing about this idea is that this project will have a collective aspect. Yes COLLECTIVE in the sense that the Web Design Bureau’s (small handful of) readers will be associated to the project.

Why?

Why associate the Mauritian readership? Because the project concerns them, the project’s subject is some kind of representation of Mauritians all over the world. Yes you are right! You’re getting the idea of this project and what it will consist of. And you will participate!

What?

As said earlier, your representation on the web: the Mauritian government thing (yes, you can’t call that a website). The idea is that, as time goes by, more and more information is being added to this site. It is currently impossible to know how many pages there are in that site, how it is really organised and what SEO/SEM strategies are applied to it. I tried a spider simulator on it and ended with an #epic #fail (hello Twitter world) with a lot of 404 errors and a whopping 69 links in only one page while getting you lost in there.

So here is the project. It’s not said that it’ll be a killer success but it at least is an attempt to provide and alternative. The project is therefore a redux of the site.

How?

I have no idea yet but the concerned persons are Mauritians first. So we need to address the Mauritian public, well the site needs to address the Mauritian public. This is why major decisions on the design will be set as polls open to the readers. All ideas will be welcome and active participation will get interesting. No code will be generated, it is only a graphic design redux of the site just to imagine how it would have been if the right questions had been answered when necessary.

Let’s do this!

Ok, this project can be a huge flop but it has the advantage of budding (at least). The idea is not to take the place of anybody nor steal the job off anybody either. Just the fun of trying a real project management challenge on an equally challenging subject along with the web friends.

Web Design Bureau of Mauritius’ best posts of 2009

End of year approaching, I am starting this little series of post to look back on the past year. Actually, it is a look compared to the previous half-year because the Bureau is only a year and a half old. Among many other things we can look at this year’s best posts, at least this year’s most interesting posts.

People love winning

Ok, these were real traffic oriented posts but hey, they did get some success. People love winning things. Free is good! So those posts having attracted the largest readership were the contests the Web Design Bureau of Mauritius did over the year:

  1. Google Wave invites
  2. Free vector packs
  3. Designing for the web (the comments are a must read)

Counsel and How tos

A lot of the advice, counsel and how to posts also got their share of readership. Though not as much as I would have liked but they did make their way and are still here to guide those is search of information. Here are those having made the list:

  1. Why so much SEO? on the need to include SEO in design.
  2. Are Mauritians that bad at design? on the fact that the government of Mauritius outsourced the designing of the new Mauritius logo.
  3. Showing off your design work on how to increase your contacts and contracts with your past design work.

Chronicles

Chronicles are a new part of the Web Design Bureau of Mauritius. I’ve held a personal blog for the past 6 years but with the management of e-reputation and the need to protect my private life I closed it down. The Chronicles section here is not very old and allows me to blog on a more personal level. Short but sweet, they are still in “budding” mode. My favourite one, and also the one I’m most proud of is The Mauritian in Me. I’m also a guest author on Island Crisis now, solely blogging in French.

Conclusion

All in all, 2009 has been a nice year for the Web Design Bureau of Mauritius and some new elements have set their pace in the Mauritian web world. Twitter, for example is generating more traffic on Mauritian blogs and sites, the web community is getting larger, the Mauritius Blog List longer and a new year for more great experiment.

Speed up your web pages via the CSS file.

As a Web designer, there are some rules that you have been acquainted to. One of the first being: “store all layout and graphics in a separate CSS file”. Nothing bad in this one. Knowing that a CSS file is downloaded once or updated if needed in a browser’s cache, this speeds up pages and adds more semantic through the separation of layout and content. All the good basics of CSS.

It happens that the content of a CSS file can easily grow. On some large websites it’s no surprise to see CSS files running over a thousand or two and even more lines. At the end of the day, a CSS file might in itself reach some 80kB or go over that. In France, the recommended “accessible” page weight limit is 27kB. So with an 80kB CSS file you’re just shifting the data bloating problem to another file. Its still here. So, this is my little trick to reduce CSS file weight. This will have, as a consequence, a positive result on your page loading time.

The Tool

One of my favourite editors is PsPad, lightweight, easy to use and packed with a whole bunch of useful elements. One of these is the ability to reformat the CSS/HTML in structured or inline format. A lot of tools do that too but PsPad is just one of those but allows me to manage whole projects in one go making it really handy.

The Trick

The simple trick is to actually structure the data of the CSS file then throw it to the inline version before uploading it to the server. Structuring the data is useful to clean the file. The CSS parser in PsPad realigns the code and structures it with the relevant tabs as well as drops all empty lines and redundant spaces. This increases readability.

Afterwards just reformat the CSS file content into “inline”. Here the tool will reformat the whole content to have each node on one line only per node. The file loses a bit of readability but gets improved in terms of spacing, hence reducing the filesize. Take a look at the 2 screenshots below. The first shows the weight of the layout.css file with structured content and, the second, the same file with inline content. The file size change is rather surprising:

Structured CSS file in PsPad

In line formatted CSS in PsPad

More ?

This small tutorial is but a mere trick to lighten up your file weight. Other solutions exist, solutions that would allow you to get those precious kB off your visitors’ shoulders with a view of proposing fast pages which would help them choose to convert on your site. On of them would be to use CSS shorthand and don’t forget precious tools like YUI. A good mix of those and techniques like the one presented here would surely help your pages load faster.

Why will web design clichés stay forever?

I was toiling through my huge RSS feeds list and was somewhat surprised to see that Six Revisions had published yet another retro colors showcase and tutorial. If I’m not mistaken, the retro trend had its days of glory in 2005-2006 and was less used nowadays though still a sure bet. Even Jonathan Snook came back to it just last month. The idea here is not to delve into retro design but into the assumption that all the web design clichés that we now have are here to stay for ever.

Clichés you said?

Some call them trends but all in all its like this. Someone gets an idea and builds a site with a specific style and layout. This is new and fresh. Web design showcases and popular magazines put this site in their never ending lists of “killer astounding and unbelievable sites that you should absolutely copy and get inspiration from otherwise your mama will give you a good spanking”. Then, some other guy will draw inspiration from it and mix it with the inspiration from another list of “killer astounding and unbelievable sites that you should absolutely copy and get inspiration from otherwise your mama will give you a good spanking” and come up with a new site that will itself be part of a “killer astounding and unbelievable sites that you should absolutely copy and get inspiration from otherwise your mama will give you a good spanking”. And this will start a never ending cycle.

Back to the future.

After some time, when new trends will be catching up, the older clichés will tend to get into the background. New elements, new ideas, new “past” inspired clichés will come up making web design seem bland after running around the same type of sites all the time (this explains why the Web Design Bureau of Mauritius ended up with a really “common” theme). You can’t avoid it, you need to get inspiration and your clients will have seen a lot of the surrounding sites around before asking you for a specific design.

Then you get that little miracle spark. One designer will click around in those “killer astounding and unbelievable sites that you should absolutely copy and get inspiration from otherwise your mama will give you a good spanking” archives and get his/her eyes watery of the reminiscence of past styled designs. He/she would think “Hey, why not go back to this? It would be a real change and an adventure!”. And there you go again, a new venture with elder styles.

What next?

Well, the elder styles mix up with the newest “killer astounding and unbelievable sites that you should absolutely copy and get inspiration from otherwise your mama will give you a good spanking” and you get another new new old based trend… and the uroboros is complete. This is how the clichés will carry on living in web design and will still be served in some way or another.

Its just like those trainer-problem filled trainee(s) cliché film scenario that Hollywood just seems to have the secret:

A great trainer (sometimes retired or having left the competition because of some sad life changing experience) does not want to train some guy or team. The trainer has his own problem and the trainee or team also have theirs. There’s a lot of misunderstanding all around but somehow they get to build up a relationship and solve their problems together while winning their contest and living happy lives.

How many of these films have you seen? Even the award winning “Million Dollar Baby” is based on this scheme proving that this still works. Another award winning one in this category is “Rocky”.

Conclusion.

So, as a bottom line, we could say that Web designing is like being the “Karate Kid” :

Wax on, wax off !

When form follows function in Web design.

“Form follows function”, most of us have heard this at least once in our lives. This catch phrase is one of the bases of architecture. Its primary meaning is:

The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

It has lead and still leads to hot debates on its intended purpose. We can however take it literally and analyse it from a Web design angle.

The need for function.

Why would we need function in the first place, especially in the world of Web design? We’ve already seen how to optimise a site for search engines even before its coding:

This is one aspect of Web site designing. The other aspect remains the fact that a website has to fulfill a purpose. There are some real world cases that IT experts tend to forget. 90% of the persons out there are not that at ease with the web or a computer as we are. Its so easy to just say: “Ok, they’re not my primary audience so what the f***?”. This is where the leap has to be made.

You’ve integrated the concept of SEO, now integrate this one: people buy products and services, not search engines. Design your sites accordingly!

Be effective, profitable and convert.

Web designers, this is not about you. Many a time a web designer can end designing a site with this idea in mind: “how will it look in my portfolio?”. Its not about your employer also (if you’re in a company), you’re out there to answer to a need, conversion. This is where your work gets interesting. In the current credit crush and economic crisis climate, a website must not be a cost to a business but a real revenue center.

Another thing that should be taken into consideration is that web users, though not all computer savvy, are getting more and more ruthless and demanding from websites as well as a huge demand for simplicity. This takes user experience from yet a,other angle and calls for more usability for more profits. An example is the lack of conversion tricks on some of the Mauritian websites.

DHTML, JQuery, Ajax…

Eye candy! That’s one word that sums it all! We love that, we love the animation thing, the out of this world experience that lasts… 10 minutes. Yes, once the user has seen it, it gets boring to him. When I started my Web design career I was so easily influenced by all those javascript and DHTML tricks that would make a whole page go pop. And we didn’t even have ADSL at the time. I would script for the sake of scripting but there was not any real function to it. This where we fail to understand the function of a site.

Giving more importance to the form turns the site away from its goals and the project as well. A website designed like that will not work (in terms of returns on investment)!

…and there were books.

The Mauritian education system has evolved a long time ago but I’m from that generation that was torn between the traditions that the parents were trying to keep under control, and our lives ny the way, and a more modern world with huge western influence. Depending on how “cool” your parents were you were either the “Beverly Hills 90210″ fan or just the nerd round the corner who could only watch “Samachar”.

Reading was an IMPOSED activity. I remember that when I was in standard 5 and 6, no kid in my class had the right to play, not even run, during the recess to keep us in under constant working pressure. Well, you could be a rebel like Johnny Depp in “21 Jump street” but corporal punishment allowed the teachers to easily stop you from dreaming of becoming a hero. We were 9-11 year old race horses and the major part would leave the competition grounds quite quickly in the years to come. You had to be a successful race horse.

We had to read. You had to read. They had to read. English books being a preference. We still talked English like Italian shepherd dogs but still had to read loads of books. If I recall, we had those two books in French and English where we started learning to read: “Rémi et Marie” & “Robin & Rita”. By the age of 5 you were already reading your first book.

Looking back, I was not the type of kid prepared for any reading spree. I was living my wonderful villager kid’s life in the North of Mauritius. But one thing, one sole thing changed everything. It was not the forced reading at school, it was the compensation for absent parents when they left and moved into the city. Like many Mauritian families, the parents worked from dawn till dusk. Along with that they’ve always been pretty traditionalist, so forget about being open-minded and all that.

My parents had as much confidence in me as they would have in a man-eating tiger and always thought that I would be up to some sort of mischief. And it got worse when holidays came by, this somehow explains why I hate holidays. To cope with the burden of having me at home, my father had his secret weapon. His work’s library! This made most of my “collez” holidays were the most bitterly anticipated moments of my life. My father’s workplace had a huge library which turned out to become my prison for weeks.

What could I do? I had the choice between going there or having a good thrashing and then going there. No wonder I chose the first option. I did go there dragging my feet. In the end you try to kill time before it kills you and just start reading what falls in your hands. I made friends with the librarian and after some time I would ask for specific books and authors that got on his orders. I got to read all the books “new”, then other people’s kids would have them. I was like a one person recommendation board for teenage books. At the age of 13 I read my first Terry Pratchett book which would bring me to Tolkien, Herbert and a lot of other precious fantasy authors while discovering Anne of the Green Gables, the Rougon-Macquart series and Sir Conan Doyle.

As years went past, I was granted access to the most interesting section of the library for a 16 year old testosterone-filled and high on hormones teenager… the Gerard de Villiers and adult erotic section. There I simply carried on reading those SAS (Son Altesse Sérénissime) books which were a mix between James Bond, Dan Brown (had he written at that time) and, well I have no other reference to erotic literature, but some pretty agile person who would transform primal sensations into words. When thinking about it I read those mainly for adventure as the erotic parts were only 0.05% of the books.

These teenage days actually have an impact on our adult life. When my wife and I moved to our new city some 4 months ago, I was amazed by the number of book filled boxes we had. I sold nearly my comics and manga collections over the past 3 years but still had loads of books around. This is where you find out that you just carry on reading all the time.

I really don’t know about the other people of my generation but having books around and reading is just natural now and we don’t even buy them just to say “I’m reading books”. If you want to have an idea of my recent reading these are the books I read over the past month: Terry Pratchett’s (UK) Unseen Academicals, Natacha Appanah’s (Mauritius) Blue Bay Palace and I’m halfway through Ananda Devi’s (Mauritius) Le Sari Vert, along with a long term run of Guthrie Govan’s (UK) Creative Guitar Techniques.

I increased my traffic by 179%, find out how.

This looks like a flabbergasting John Chowish title but there is a reason to it. It is actually an experiment I lead over 10 days and looks like @kurtavish and @blebon found out the trick and jumped on the wave. The Wave, that’s actually the idea of the experiment. It was an experiment on trends and their impact on a site. The other thing I wanted to see was the increase in traffic with the bounce rate that goes with it. All it cost me to do this was the time I put in posting the trendy topic on the site. The topic in question was to offer Google Wave invites for free (currently running at 15€ apiece on ebay).

The idea.

The idea in itself is simple. Being curious about everything on the web I got into the Google Wave waiting list just as it was budding. Like the 99 999 other lucky Wave enthusiasts, I received my wave login along with some invites to send. The marketing test idea was already here. 100 000 persons, this means a total of 2 million lucky Wave users compared to the billions of possibilities. So I launched out to give them away to see how people would react to the trend.

And they DID react. All in all, this site had a 179% increase in traffic. The increase is easy because of the low but really precise audience the Bureau has. So, it was more important to check the bounces. This would show whether the site was going with the trend or nor. I’ll let you find it out by yourself:

Increase in traffic

1.23% bounce rate. Meaning that the message got to the reader. This is where you can achieve great things. Related posts and all will drive the readers to check other parts of the site and maybe catch up some interest in your content.

The future.

The contest giveaway idea is not new but the way to do it is also important. The current technique for the Google Wave invite was to either have a tweet or a blog post. Why? 2 reasons:

  • The site got 2000 visits with a 1.18% bounce rate over the 10 days, just take 15 persons with at least a hundred followers who will tweet your contest, you’ll be reaching 1500 persons in one go. Along with that, the person makes a back link to your site. Many would say: “A Twitter backlink huh?”. Well, my Twitter profile has a PR 4, other Twitter pages can be 3 or 2. In the long run, the total amount of back links will pay.
  • Following the same idea, the blog posts and buzz over other blogs get you to have traffic from other sources. You can also receive the benefits of back links from these. These also will be a good element for your SEO in the long run.

These marketing techniques are really great for increasing your site’s presence on the web. Now, this is not a MMO (make money online) blog. Therefore the persons getting into the contest and actually reading the content are a targeted audience interested in the Web and Wave, while a lot of people on MMO sites would just come round and go. If you want to really use these techniques, you have to understand what type of readers will be attracted and what are the chances of having them staying and participating.

15 Google Wave invite winners.

Here we are then. The 15 Google Wave invite winners have been selected by automatic randomising on Random.org. So here is the list of winners:

  1. lee.albert followed by the email host.
  2. sapnaisram_69 followed by the email host.
  3. edhofmann followed by the email host.
  4. grissom.egg followed by the email host.
  5. lordlupe followed by the email host.
  6. jacharakis followed by the email host.
  7. kim followed by the email host.
  8. anomolea1223 followed by the email host.
  9. ppratik96 followed by the email host.
  10. ornitorinco followed by the email host.
  11. guilhermebuenovaz followed by the email host.
  12. jackwooffindin followed by the email host.
  13. webmastergyk followed by the email host.
  14. icarly followed by the email host.
  15. cdmike followed by the email host.

I’ve listed these just like this to be sure these are the unique winners. Thanks to all those who participated. For those winners who do not want the invite anymore, please check back in the list of comments and tell me to whom you want the invite sent to.

Cheers to you all and congratulations to the winners.

Transforming the visitor into a customer.

Let’s be honest for a bit. Web design is evolving in Mauritius at a slower pace than everywhere else. There is still a lot to do and a lot to learn. As constantly stated on the Web Design Bureau of Mauritius, there is still a gap to bridge between marketing techniques and web design here. This brings up the problem of conversion. There’s a lot of Web design companies in Mauritius and all in all you can get at least 50 new websites launched every year. The main problem is that those sites is that conversion is not maximised.

A hotel website.

Let’s take a real life example. A lot of websites are “tourism” oriented in Mauritius. These are great for promoting beaches and hotels. Below is a screenshot of one of them (I deliberately took only part of the header and the footer off to concentrate on the content) :

Hotel website screenshot

Looks like a normal website. There is a problem here though. No element jumps out to your face. No element drives your attention. No element makes a “call to action”. You might have read a lot about these “calls to action” but they are not yet integrated in the Mauritian “web design culture”. So what is a “call to action”. This is what really makes a site convert an visitor into a customer. It is the way a website builds its return on investment.

A call to action is that element that would take a website to a higher level. So how would it be done on the basis of our example website?

Content and conversion.

As stated before, knowing your clients’/site’s content is a must. This is the core of your website. Knowing the content will help you understand (and it is better if you work with your client) the main objective of the website and how to make it convert. In our particular example, it is obvious that the main element of the site, the one that converts, the one that makes the site work for the global enterprise is… “reservations”.

Being a hotel means that getting reservations is the most important element of the business. Thus, this should be set forward. Here the problem is that the reservations tab is nowhere to be seen at the first glance. You have to read the whole menu to find it.

Reservation highlighted

Solutions

The available solutions are fairly simple. They imply knowing and understanding the aim of the website and setting some elements to the forefront. Instead of showing a redesign of our example, it might be better to show a series of inspirational “call to action buttons” that would help transforming a visitor into a customer. Note how all these are built and are set to maximize the conversion of visitors into customers.

cta-button

cta-button

cta-button

cta-button

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cta-button

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cta-button

cta-button

cta-button

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cta-button

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Conclusion

As you see, all these sites have a call to action button that incites the visitor to do an action. This button stands out and grabs the visitors attention. This is one of the most common and efficient ways of converting visitors into customers.

The Mauritian in me.

Funny how some people despise Mauritians living abroad. For most of those despising the “foreigners”, the first thing is a sense either of jealousy or inferiority. But I can’t blame them for obvious reasons! When I was a kid I had uncles and cousins coming from the UK or France. We Mauritian children had to make the effort of speaking English or French, they would never get as low as start talking Creole. I recall my grandma trying to understand my cousin who could speak Creole but never did with her.

At the same time, they would tell me how great their life was abroad and, dude, let’s face it, that cousin was younger or the same age as me and he had already got on a plane. Everybody seemed just to bustle around those people coming from abroad and practically abusing of the Mauritian sense of hospitality. There was always a something to do around them since the minute they got up. The “foreigners” got eggs every morning at breakfast. I was entitled one that I ate sitting on my grandad’s lap every Sunday. Everyone somehow wanted to bask in that faint light shining around the Mauritians from abroad. For us kids, “langleter” was an El-Dorado, every plane we saw flying was going “There”, where life was great and changed you so that people just had stars shining in their eyes when they look at you when you came back.

And here we were, kids, looking up to them. We were trying to imagine their wonderful life there in Europe while we here, in the small village of Cottage went to sleep on a mattress on the floor in our little corrugated iron house. We shared the mattress in three, some cousin or my brother, my Dadi (grandma) and I. The “foreigners” chose, on their part, to go and sleep at the only relative in the group (we being an extended family) who had a real “lacaze blok”.

The best food was made for them when they came. We never had that kind of food really. People came to fetch their presents relatives gave the “foreigners” to bring to Mauritius. The whole day was a huge bustle. They were entertained and excursions were organised by the family to get a taxi to take them to the seaside, to interesting places and to enjoy their holidays. We kids spent our holidays either sitting around at home or helping Dada (grandad) in the garden or “caro pistass”.

It was fun to have them here though. Why? Because everybody was so interested in them that they left us, kids, alone. We could do what we liked since no one was paying attention. We could hang around the adults and listen to some forbidden, not usually understood but seemingly very interesting conversations till late at night. We could fish the cherries out of the “fruit au jus” without anyone noticing and we could drink all the “jus” out of it as at least 3 cans of this highly esteemed dessert had been opened.

However, some things were terribly wrong. When I grew into a teenager I started understanding the conversations. There were arranged and nearly forced marriages when the relatives got back to Mauritius. There was back biting. There was a lot of “we foreigners are better that you ‘ti kaliter’ Mauritians having stayed here in your crappy village and going to watch your football matches seated on benches in the overcrowded village hall”. There was a lot of “we have 2 cars”, “we live in a big house in London or Paris”, “we make big money”. All in all, it was the confrontation of the “better” Mauritian to the local Mauritian.

This made me understand that somehow, the Mauritian hospitality was such that you would always be welcomed like a prince, but that the ego was a thing that messed people’s minds. Ego even killed your relationships with your own family. The fact of leaving the country and living abroad made the past generations think that they had climbed up the social ladder such that even relatives should be considered as inferior. I don’t know if this still prevails. Too bad for me, I never also expected to leave the country and finally end up living abroad. For me it was supposed to be a 1 year to 4 year trip but things never turn out as expected.

Living far from Mauritius has strengthened my bond to that small piece of land. It has sealed my belonging to the Mauritian nation as a whole, where there is no difference between races and religion for me. Mine, rasson, briyani, ti-puri… tell me which Mauritian has never eaten at least one of those while each can represent a part of the Mauritian multi-culture. Years spent abroad teach you that in racism there is no communalism, its not because you’re of Chinese origin nor of “grand nation or ti nation” (it took me 22 years to understand this b*llsh*t) or even a bit fairer that you will have better treatment, you’re just a foreign tit. Say what you will but the persecution of the Creoles during slavery is part of my history as much as the coming of indentured labourers to work the sugar cane fields is part of the history of any other Mauritian.

This, dear reader, is what makes me speak only Creole when I’m with Mauritians or when I get back to Mauritius even if it means, true story back in 2001, being served last in a shop because all the other people present spoke French. Even in my family, relatives say “to encore conne coze Creole?”. How can you forget a language you’ve spoken all your life? This is the Mauritian in me.

Are your site’s images carrying the right message?

As a web designer, a lot of responsibilities lie on your shoulders. The present article stresses on the fact that a web designer should also delve into a lot of other web related skills to improve his/herself. Well I’ve always stressed on this point in any case. The reason is simple: make a site’s web design work for it, helping it converting visitors into customers. One of the usually overlooked aspects is “images”.

The usage.

Custom has it that the web designer chooses some attractive images that go in the line of the client’s message or the client simply gives a CD with a number of stock images or images it has collected. Many a time the client’s desired images are not the best ones but the worse can be the fact that they don’t carry the message that benefits the client himself. It is the web designer’s job to get as close to ‘image marketing’ and explain things. A pretty face can push visitors away as clearly illustrated in this article.

Choose.

After explaining the concepts and alternatives to the client, choose the images for it as per your wireframe. But here again do not fall in the same trap as the client. You might want a “CV” image but make sure that it carries the right message. Below is a part screenshot of a big Mauritian company’s website offering career opportunities and showing a resumé:

website header screenshot

Where it goes wrong.

You’d tell me that its ok, they’ve put a “resumé” image illustrating the main idea of the page. There still is a problem around here. Yes, the resumé as it is, in this image is crumpled. You might be offering career opportunities but you are also supposed to respect your future and current employees. The crumpled resumé is currently sending the wrong message while in the same page it is stated:

[The group's] regional presence and culture of excellence can help you build an exciting and gratifying career.

You might be on the job market but you sure want to be respected for your skills. The same applies to business partners. For some, the value you give to your workforce is your value.

Your job as a web designer.

As a matter of fact this stresses on the essential information that, your implication in a web site is not only to get the best gradient colours and pixel popping but showing your added value by understanding each page’s content and concept before choosing the best image to illustrate it. This also adds value to the site you sell as you are able to maximize conversions.

Win a free Google Wave invite.

Google Wave is the new craze over the Web. The new communication tool is as interesting as promised and many a company are thinking about switching from their own internal collaboration tool to Google Wave even if the latter is still in Beta/Preview. So people are all running after the wave which is currently looking more like a tsunami than the simple caressing ripples we usually get on our Mauritian shores. Why? @webmastergeek showed me that the Google wave invites were even on sale for nearly $50 on ebay.

As usual the Web Design Bureau of Mauritius will not be doing things like everybody else does! Here things are free and offered. Just ask all the winners we’ve had over the past months, everybody’s happy. Now, let’s wave together.

The new craze, Google Wave

15 Google Wave invites to be won!

Now, this one will be short and quick. You want a free Google Wave invite? Just enter the contest here on the Web Design Bureau of Mauritius. The terms first. The contest will last 10 days as from today the 26th of October 2009. Thus ending on Wednesday 4th of November 2009 at midnight. 15 (fifteen) wave invites will be immediately sent to the winners after random listing. The contest is open to EVERYBODY. Here are the different options you have to enter the contest, just do one or both of these:

  1. Write a post on your blog talking about this contest (it does not have to be a long one) linking back to the Web Design Bureau of Mauritius and then put a link to that post in the comments here.
  2. Tweet about this contest on your Twitter profile with a link to the Web Design Bureau of Mauritius and then put a link to that Tweet in the comments here.

Really easy huh. Just for precision, only those comments abiding by the above rules will be entering the competition. Up to you now.

And another word, check out Zack’s superb article on the new Google Wave Haters… a real must!

EDIT

I am not the only one giving these invites away. Maximize your chances by participating on all these sites:

1 year rapidshare premium account winner is

The Web Design Bureau of Mauritius is proud to announce its winner for the free 1 year rapidshare account winner. As usual we had great input from the commentators and hope that this will somehow help companies and authorities understand the demands of Internet users in Mauritius. Thanks to all the participants and if you are not the winner, just check back over here as there is always something to win. So here is the list as generated by the list randomizer at Random.org :

1. Ashvin
2. Kris
3. Kurt Avish
4. Joyshan
5. Yadhav
6. ASL
7. Ashwin
8. Mitesh
9. Vaiizard
10. Girish Mungra
11. La Pingouine
12. Carrotmadman6
13. Sun
14. Immortal

Timestamp: 2009-10-25 08:23:24 UTC

Congratulations to Ashvin. I don’t know how he knew that but he said in his comment that he would be the winner. Anyhow, he’s one lucky chap.
Stay in tune!

Adobe V/S Envato concerning Flash.

Envato is a renowned name in the web design world. Why? Just because they have some of the best tutorial websites in all the possible fields concerning design and web design. Adobe doesn’t have to be presented, it being one of the world’s IT Megalosaurus. Now, among all its educational websites, Envato had FlashDen, which was the web’s most prominent and precious tutorial base for Flash… the famous Adobe application.

However, as from yesterday. The site is no longer called FlashDen. A whole community of flash users, developers and tutors were just taken aback by a sudden surge from Adobe which simply ordered the web company to change its site’s name under the ruling that Flash was a registered trade mark. Ok with that. But… and there’s a “big but…” FlashDen was one of the most advanced sites and the world’s largest marketplace on Flash. What it was doing was promoting Flash and Flex, which are Adobe technologies that we, web designers, tend to avoid. I’m not meaning that I’ve turned Flash-addict in a day but that Adobe seems to be trying to cut a branch on which it is sitting.

True enough, the site’s name change will not affect the quality of the content delivered by the FlashDen (now called ActiveDen) authors but it is just a sort of questioning about some sort of abuse in authority by Adobe. As the information runs, “FlashDen” is registered as trade mark in Australia for Envato. I think that they just didn’t want to go further in the confrontation with Adobe.

Anyhow, you now know that you just don’t need to have the word “Flash” in your domain name if you want to keep it.

Read Collis Ta’eed’s (Envato CEO) view on the subject.

Tweet me, tweet you.

Twitter, the new craze that some understand, others love and some simply abhor. This small app has grown so big and quick that it is becoming rather addictive. Let’s face it, Facebook did its day for the non-tech guys and it seems that some more “web-savvy” people are on there. The application is still blooming and there could be thousands of posts to write on it. All kinds of people are on it, building new international micro societies online. The problem is that spammers are already here, bots are already here and automated twittering is a blast. On the other hand, the Twitter Fail Whale is a huge buzz and when Twitter is down you just get thousands of helpless people wandering on blogs whining about their misfortune.

Twitter, one of the web's favourite apps.

So, how in the world can you get out of such a jungle and why do you need all this? Answer: search me. I haven’t really got an answer to this question. The only thing I can come up to is that I just like the fact that I receive links, inspirational sites, solutions, SEO/marketing research, web design related news and info in one go, on one tool and without all the fuss and hassle of having to even open an RSS reader. I’m a Seesmic user and I just need to drop an eye on my panes just when a tweet falls and I read the 140 characters or less that either incite me to click or not. The choice is easy.

I think that the simplicity of it all is what seduced me. Nothing more. I’ve had a facebook account some years ago. Then shut it down to reopen one just for the Web Design Bureau of Mauritius. One thing simply killed me! It is so difficult to find your way in it. You simply feel like you’re always wading in high waters with that. When I started out in web design, visual was the only thing that interested me, now its usability and accessibility and this has changed my relationship to apps. Simplicity is so hard to find.

On the other hand some things have started disturbing me. You do get a lot of followers after some time. Trouble is that many are automated followers who will just send you automated replies. Others are boring and others don’t tweet at all. Those who tweet sometimes become really gross and you don’t get time to read all the tweets. I don’t know if the term exists but I think that we now really have “Tweet pollution” which is a lot of useless and unnecessary tweets in your timeline just because you are following a lot of useless and unnecessary people. The worse kind are those who tweet about MMO and send you the never-ending same link on how to get millions of followers. What do I care about getting millions of followers? I just want to follow the guys who will feed me inspiration and tech solutions and some friends.

In any case, once you start getting a lot of followers you just get overwhelmed by the number of new follower emails that fall in your inbox. I just hope that you know how to make your inbox filters. Just to end this. Twitter is great and interesting but be careful not to become a twitter victim… like me.

“Bio” products on the Mauritian market.

I came across an article published by week-end scope on “bio” products in Mauritius some time ago. I have to admit that they did a great article especially concerning the main quality of these products: they support sustainable development. Going towards these products is good for the health to some extent and helps your nutrition but cannot replace full meals.

Why is this interesting? Just because they did it in the good way. The article explains that the idea of using “bio” products is to help the Earth produce more and on a longer period than killing all the nutriments in it in one or two goes. The core idea is the Earth and our, especially our kids’, future. This does in no way go in the sense of the big misunderstanding that brought the explosion of “bio” products on the French market.

Danone having to change Bio into Activia.

When “bio” products started taking the hype in France it was not because of the complete dedication of the French population to the Earth. It actually was a huge misinformation. The Danone Group had a product called “Bio” which was a sort of yoghurt with specific chemicals used to regulate intestinal transit. “Bio” by Danone was a new product and the group had a huge aggressive marketing campaign on it, sort of hundreds of tv spots per day and huge posters everywhere. At the end of the day, everybody knew the name “Bio” as “a product good for you heath” and practically forgot “by Danone”.

Then came the real “bio”, the sustainable development one, craze. Some expert said that it was good to eat “bio” products because it was good, and here people forgot “for the Earth”. In the end, people understood this: “Eat ‘bio’ (the Danone product) to be in good health”. Danone’s “Bio” sales just went up and they got a sued by the French government asking them to change the name of their product which was done some short time later.

However, this had had a huge impact on some people who, till today, eat ‘bio’ products solely. Many of them base their choice on the “good for the health” reason only and has nothing to do with sustainable development. The problem is that ‘bio’ products are really expensive, even in Europe. People justify the price they pay as to “healthy” products price. Actually, the price comes from the fact that these goods need more time to cultivate (for most of them at least).

So this is where the WES article is fair. It does explain the main line of conduct to have when going for such goods. Knowing this, one should know that most vegetables and poultry sold in Mauritius by short scale growers and farmers are most of the time “bio” as their use of chemicals is really reduced.