5 tips to a successful seo-oriented web project.

Project management seems to be one of the major problems web designers as well as web design companies seem to face in Mauritius. This is because there is still a change in perspective to be made as companies in Mauritius still see the Web as a copy of print communication. This is the first problem. The second one is the lack of insight and step by step project management, what comes first etc. This also implies that the consulting job must be done before even coding.

Know the content.

Your client wants a website. Know his content. Make him/her think about it and work on it with him/her, this will help you understand his/her field if you’re unfamiliar. You’ll also get to understand the objectives of the site in its field.

Determine each page.

With the content, you can determine which pages will be built and how to order them in the site map. At this very moment, you’ll be able to prepare your metas (title, description and keywords) according to the content. This will help you point the keywords of each page out.

Manage page levels.

Steve Krug pointed out in his famous Don’t Make Me Think that he was surprised that web designers never built past level 2 mockups for pages. Knowing what a page will be like in any circumstance will greatly help you determine if you’re still following your project guidelines as well as work on some url-oriented seo tricks.

Use inner pages as basis for the homepage.

The problem on many homepages is that they look like “Uh, we put this here because we didn’t know really what to put.” Here’s the solution. On building your inner pages first (in theory) you’ll know what are the main objectives and what are the information that have to be pulled to the top. This will help deeplinking as well as conversion.

Build a consistent wireframe.

A consistent wireframe will give the structure of each page. This will be the basis for the graphic designer (or yourself). It will give a well defined field of work and the graphics will eventually abide by the priorities of the website. This is done to improve user experience and give a clean doorway to search engine robots.

What must be kept in mind here is that content is the basis of it all and the project grows and evolve around it. In this order there are better chances for a site to be well indexed and easily ranked.

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