Comments on: Beating Google Adwords competition by using your competitor’s brand name. http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/ Web design Mauritius: the hub for web design, marketing and code Wed, 08 Feb 2012 10:27:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1017 Web Design Mauritius Wed, 21 Jul 2010 04:26:04 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1017 <p>Well, I'll sure be waiting for that post. I really haven't been that far into monetisation of the website for one major reason: time. I also do not have enough traffic to implement affiliates or sign up processes. Last time I did it, it turned out to become a huge spam bait.</p> Well, I’ll sure be waiting for that post. I really haven’t been that far into monetisation of the website for one major reason: time. I also do not have enough traffic to implement affiliates or sign up processes. Last time I did it, it turned out to become a huge spam bait.

]]> By: Kurt Avish http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1016 Kurt Avish Mon, 19 Jul 2010 16:59:33 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1016 You're right. I do not really sell anything (except some aff stuff which are generally useful, such as domain names or hosting aff). The aim of the advertising was to bring the visitors on the concerned page. I am also using aweber as autoresponder to convert them and you will see that I placed free offers at strategic places during the sign up process. (The newsletter signup only appears when someone come for the first time on the homepage only...mostly to target mauritians who are discovering the blog now). Well it is a sort of a good roi since I am able to satisfy the advertisers on the sign up process page (that is getting a revenue with it) and also getting a list of returning readers. It's no big deal in term of profit right now since I do not sell anything, but I think the same concept can apply to a site offering a service. Use PPC to attract, catch in the sign up form, propose your advertiser's offer (affiliate ones which are free work best here), get both a loyal reader plus let's say nearly 10 time what you invested to bring that one particular visitor in. I'll blog on the method on IcyTips soon. Just a bit stuck these days...but also happy to be finally over with University :D You’re right. I do not really sell anything (except some aff stuff which are generally useful, such as domain names or hosting aff). The aim of the advertising was to bring the visitors on the concerned page. I am also using aweber as autoresponder to convert them and you will see that I placed free offers at strategic places during the sign up process. (The newsletter signup only appears when someone come for the first time on the homepage only…mostly to target mauritians who are discovering the blog now).
Well it is a sort of a good roi since I am able to satisfy the advertisers on the sign up process page (that is getting a revenue with it) and also getting a list of returning readers. It’s no big deal in term of profit right now since I do not sell anything, but I think the same concept can apply to a site offering a service.
Use PPC to attract, catch in the sign up form, propose your advertiser’s offer (affiliate ones which are free work best here), get both a loyal reader plus let’s say nearly 10 time what you invested to bring that one particular visitor in.
I’ll blog on the method on IcyTips soon. Just a bit stuck these days…but also happy to be finally over with University :D

]]> By: Alain BERTRAND http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1015 Alain BERTRAND Tue, 06 Jul 2010 19:33:43 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1015 I more than adhere to your point of view. The marketing model is actually taking more time to adapt to the out burst of Social Media and Networking. And the new bubble is moving even very fast ahead towards we don't still know what. My belief is that the CC and Open Source will come up with new Search Engine Ranking algorithms and that the actual Search Engines will remain only for technical indexing of the zillions of pages that are going to be generated in a very near future. The figures are here : 1 billion on FB by next year, and a 2nd third two figure monthly progression for Twitter. The future is definitely social. I more than adhere to your point of view. The marketing model is actually taking more time to adapt to the out burst of Social Media and Networking. And the new bubble is moving even very fast ahead towards we don’t still know what. My belief is that the CC and Open Source will come up with new Search Engine Ranking algorithms and that the actual Search Engines will remain only for technical indexing of the zillions of pages that are going to be generated in a very near future.
The figures are here : 1 billion on FB by next year, and a 2nd third two figure monthly progression for Twitter.
The future is definitely social.

]]> By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1014 Web Design Mauritius Tue, 06 Jul 2010 15:31:58 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1014 <p>Thanks again for participating in the discussion Alain. I have already treated the advent of social media faced to search engines (hence their marketing plan) back in January in this article: <a title="When social media killed Google" href="when-social-media-killed-google" rel="nofollow">When Social Media Killed Google</a> which at some point stepped on a preview of what <a title="Google Caffeine" href="google-caffeine-companies-blog" rel="nofollow">Google Caffeine</a> turned out to be. Social media is the next step but it has to be included, as I said before, in a whole marketing plan allowing community managers do their job.</p> <p>This means that the model is not obsolete but it is evolving. The good health of a model can be estimated when we see how it mutates and adds new technologies or interactions in its original use. Take the Internet for instance, back in the 90s only web programmers built websites, today we're talking about community managers in an age where my own aunt is launching her blog.</p> <p>The whole picture must be taken in one go and we cannot allow ourselves are marketeers and project managers to look at things from only one standpoint, otherwise the competitor will be the one who'll get into the breach we've left open.</p> <p>A mutating marketing model is what we need.</p> Thanks again for participating in the discussion Alain. I have already treated the advent of social media faced to search engines (hence their marketing plan) back in January in this article: When Social Media Killed Google which at some point stepped on a preview of what Google Caffeine turned out to be. Social media is the next step but it has to be included, as I said before, in a whole marketing plan allowing community managers do their job.

This means that the model is not obsolete but it is evolving. The good health of a model can be estimated when we see how it mutates and adds new technologies or interactions in its original use. Take the Internet for instance, back in the 90s only web programmers built websites, today we’re talking about community managers in an age where my own aunt is launching her blog.

The whole picture must be taken in one go and we cannot allow ourselves are marketeers and project managers to look at things from only one standpoint, otherwise the competitor will be the one who’ll get into the breach we’ve left open.

A mutating marketing model is what we need.

]]> By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1013 Web Design Mauritius Tue, 06 Jul 2010 15:18:53 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1013 <p>Thanks for your comment Alain. Actually, community management and seo as well as ad campaigns strategies are all linked in a whole marketing strategy. The whole point of engaging with client interaction is to build a community around a product or a brand but what would it be if the said brand or product is invisible. Showing these is the first step to getting a community coming to a product and interacting with it.</p> Thanks for your comment Alain. Actually, community management and seo as well as ad campaigns strategies are all linked in a whole marketing strategy. The whole point of engaging with client interaction is to build a community around a product or a brand but what would it be if the said brand or product is invisible. Showing these is the first step to getting a community coming to a product and interacting with it.

]]> By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1012 Web Design Mauritius Tue, 06 Jul 2010 15:13:37 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1012 <p>@Bruno, as <a title="bounce rate" href="driving-targeted-traffic-site-3-5-percent-bounce-rate" rel="nofollow">my last post shows</a>, I'm more on a straight and targeted traffic curve. The type of traffic that does not really click on the ads. It's a type of traffic I'm targeting, so I bear with it.</p> @Bruno, as my last post shows, I’m more on a straight and targeted traffic curve. The type of traffic that does not really click on the ads. It’s a type of traffic I’m targeting, so I bear with it.

]]> By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1011 Web Design Mauritius Tue, 06 Jul 2010 15:09:36 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1011 <p>@KurtAvish : Well, spending money on a website implies getting some sort of ROI at the end of the road. As long as they come back to consume more content and getting them to click on your monetisation campaign it does hold on. Now, do you get them to really click on the worthy links?</p> <p>I know that a lot of people analyse all this and calculate the ROI of investing on some paid ads.</p> @KurtAvish : Well, spending money on a website implies getting some sort of ROI at the end of the road. As long as they come back to consume more content and getting them to click on your monetisation campaign it does hold on. Now, do you get them to really click on the worthy links?

I know that a lot of people analyse all this and calculate the ROI of investing on some paid ads.

]]> By: Alain BERTRAND http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1010 Alain BERTRAND Sun, 04 Jul 2010 18:51:31 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1010 My point of view is that before investing in some ad campaign here, one should reflect on the berserk mode the campaign would adopt within an environment where Social Media seem to have taken command. One should first investigate, analyze groups and networks behaviors before getting the right words inside the right circles. The aim of an ad is to push to purchase or consume and fact is that on FB groups and pages one out of maybe 20 ad units are visited by a subscriber (as far as my experience can recall). Up to date, to me, on a practical and efficient online Ad campaign, Community Management is crucial. With the responsibility to drive a group towards common objectives, it can extract valuable data that can be translated into a timely multi-frame strategy. Personally i believe that it is more profitable to invest in Social Media and Networking than in lengthy unpredictable adword campaigns. My point of view is that before investing in some ad campaign here, one should reflect on the berserk mode the campaign would adopt within an environment where Social Media seem to have taken command.
One should first investigate, analyze groups and networks behaviors before getting the right words inside the right circles. The aim of an ad is to push to purchase or consume and fact is that on FB groups and pages one out of maybe 20 ad units are visited by a subscriber (as far as my experience can recall).
Up to date, to me, on a practical and efficient online Ad campaign, Community Management is crucial. With the responsibility to drive a group towards common objectives, it can extract valuable data that can be translated into a timely multi-frame strategy.
Personally i believe that it is more profitable to invest in Social Media and Networking than in lengthy unpredictable adword campaigns.

]]> By: Alain BERTRAND http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1009 Alain BERTRAND Sun, 04 Jul 2010 18:30:16 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1009 Totally agree, but I still sustain my main idea which says that SEO is bound to change bringing Social Media at the heart of optimization engine and architecture. You have at least half of my answer when you talk about Brand Name. With the advent of Online Community Management, we will get back to traditional advertising values, where the audience determines the fees. Up to now the Adsense and Adword thing have been really working fine but I still doubt of its efficiency when it comes to drive the socializer to purchase. By these times when FB is dashing towards the half billion mark, we should see resurgence of advertising based on the traditional model. What do you think ? http://minerva.minnasama.com Totally agree, but I still sustain my main idea which says that SEO is bound to change bringing Social Media at the heart of optimization engine and architecture. You have at least half of my answer when you talk about Brand Name. With the advent of Online Community Management, we will get back to traditional advertising values, where the audience determines the fees. Up to now the Adsense and Adword thing have been really working fine but I still doubt of its efficiency when it comes to drive the socializer to purchase. By these times when FB is dashing towards the half billion mark, we should see resurgence of advertising based on the traditional model.
What do you think ?
http://minerva.minnasama.com

]]> By: Web Design Mauritius http://www.webdesign-bureau-of-mauritius.com/beating-google-adwords-competition-competitor-brand-name/#comment-1008 Web Design Mauritius Wed, 30 Jun 2010 14:31:33 +0000 http://www.webdesign-bureau-of-mauritius.com/?p=1858#comment-1008 I'll answer in depth later but congrats: you have the 1000th comment on the Bureau :-) I’ll answer in depth later but congrats: you have the 1000th comment on the Bureau :-)

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