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Category: Content

The impact of the level of language when building content.

What level of language should one target when setting up content? The level of language might be a core element in a site’s strategy as it needs to be close to its target’s ways of speaking and writing.

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Copywriting?

There has been a large number of website publications in Mauritius these last weeks along with disastrous concepts such as the L’Express website (discussed over here). One of the major problems that seem to be quite difficult to get over is copywriting.
As stated in my last post on Fantasmédia and in the discussion over the [...]

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