Microsoft Bing for you!
Ladies and gents. If you’re in any part of the professional web world and haven’t heard of Microsoft’s new search engine “Bing” then you’ve got no excuse, apart if you’ve been living under a rock for the past two weeks. Bing, also known as But Its Not Google has had its launch a bit messed up by the launch of Google Wave the same day. However it looks like the search engine is actually holding on.
IE goes BING!
I was using a shared computer at work yesterday and it only bore IE7 as web browser. I happened to do a web search in the browser’s search box, FF user habit huh! This is where I really got surprised. Instead of being thrown to Google or Live, I found myself staring at Bing results. Well, I used them. So, the default browser is now Bing. This means that all Windows 7 testers will also be staring at Bing!
Stronger than thou!
What is going on now? People are using Bing to test. This is supposed to be Microsoft’s breakthrough in the world of search engines. This also means that the Gates team is trying to prove Seth Godin wrong when he said “the next Google will be Google”. Intrigued as they can be, SEO experts are scouring this engine to see what its got under the hood. Result: it seems to be more reliable than other engines in what Google is leaving the others. The impact is that Bing is now more used than Yahoo! on the web. Will the Y! search engine be the next Altavista?
Going on higher grounds.
Ok, Bing is gaining over Yahoo! in terms of search volumes but bear in mind that it is not getting the users off Yahoo! or other smaller search engines, it is currently dipping in Google’s pool. This is where things are getting messy. I think that we’ll just have to wait and see how all this evolves but we can now admittedly say that Microsoft is trying to get back in this search engine race. If you want to work on optimising your site for Bing, you can just head over here.
About the Author:
Sachin D. Brojmohun has extensive experience in terms of graphic design, CSS integration, usability and accessibility as well as in SEO. More about him and the Web Design Bureau of Mauritius here: Web Design Mauritius.
In my opinion this will not last for long unless the results are accurate. So far what i have learned is that Bing is only great for US search. Let’s wait and see.
For me it’s only down to Microsoft huge marketing budget.
[rq=1929,0,blog][/rq]Do you suffer from Affluenza?
Twitter: sachindb
says:
Yes, as I’ve stated, it still is in the testing period. Accuracy must be coupled with relevancy. It is actually being quite used in India, Africa and the US but less in Northern Europe for the time being. Microsoft did market it well but it is also trying to pick everything up and run with it with its new X-rank. As you said, let’s wait and see.
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my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.