The new Yahoo! & Bing search engine is being tested.
We’ve been telling you about the future collaboration between Yahoo! and Bing in a past post: Is the Yahoo! switch to Bing an anti-google strategy?. Well, it is now official, the first tests have been made in the USA and Canada as stated by this morning’s post on the Bing Community Blog. According to Yahoo!’s post on Yahoo! Search Blog, 25% of the paid and organic traffic now generated on the US Yahoo! search results are from Bing.
Preparing your site for Bing & Yahoo!
It seems that there will be some changes in the way the Bingbot will be crawling websites. One will have to concentrate on only one bot when it comes to search engine optimisation now. This means that the Yahoo! Slurp will be killed and that webmasters will have to make full use of the Bing Webmaster Center to optimise their SEO on Bing. If one has not done it until now, it will now become an important element as all will go through only one pipe now
For webmasters, it’s important to be familiar with how the Bing crawler interacts with your site. After the full algorithmic transition is complete, you only need to optimize for one crawler (Bing), as we will provide Yahoo! with results from our index.
Bing Webmaster Center, the new place to be.
With this new roll out, the Bing Webmaster Center will prove to be a valuable source of information and will also be a great toolbox for the optimisation of one’s website. Even if you rely a lot more on traffic generated by Google Caffeine, you will have to make sure that your indexation and your presence in results pages at Bing’s are really correct as the same elements will be used in Yahoo!.
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Category: Search engine news
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I am allergic to M$ but I think I can’t ignore Bing. Yeah I still want traffic to my site and Mauritian noobs with Internet ExploDer will Bing instead of Googling :s
That is one thing they have understood. People usually associated the search engine to the company itself. Now it will be stand up or die. In any case, the traffic generated (other than Google) will remain “Bing” traffic in the coming years. You’ll have to live with this.
The Yahoo Marketing Team has provided the following for organic search:
Even though they are experimenting with the organic and paid listings in the U.S. and Canada only , It would only be a matter of time before it is rolled out globally.
Thanks for the addendum Adam. This part does make me smile though:
We’re making changes and if you’re not satisfied you can pay us to compensate on the bad work we might be doing.
i tink i can pass out without Mr G, for me as a writer Bing and Yahoo can be a source for my inspiration in writing ..
but nice post