Concerning this article, please remember that the site is first of all oriented towards website ROI and not only bloggers. I’m tackling product marketing through email campaigns here. The idea is to build leads to sell whatever product your site is selling.

Going further, one can use the same techniques to market a blog. For example, your level one influencers would be Physics school teachers or political researchers. These are those prescribers who might propose your blog as a useful read to their fellow researchers or students.

You would, through an email marketing campaign identifying the needs of your target and showing how you are proposing a product (in terms of articles) to those, build a firm base of people coming back to your blog and also sending new and interested visitors. As such you’ll have an increasing traffic and a reducing level of bounce rate.