Untamed businesses in Mauritius.

Being a musician, I couldn’t go by without reading Heavy Bag Media’s evaluation of web strategies in the musical instrument business. The evaluation is to the point and shows that the Web is gaining on in terms of solutions in the musical instrument business. This however underlines some major issues. Businesses like instrument building are based on skills that are not “web oriented”. Many of these have websites that look quite unprofessional like Vigier Guitars for example. On the other hand, others are going fast, ESP guitars‘ website, while others are taking the most out of social media like Youtube.

This eventually brought me to think about how businesses are using the web in Mauritius. Talent exists as well as ideas but the involvement of high profile businesses in the Mauritian Web world or on social media remains poor. Online sales is still trying to catch on. Rogers Group has a site that looks more like a series of print outs pasted on web pages while it could have a really colourful and high user experience website showing it knows how to use this new media. The same goes to Happy World where its value added service like “Pizza Hut” is just lost somewhere in a page talking about the company today. If we had to talk about food, maybe Kraft Foods‘ website would be an inspiration. What about a Pizza Hut Mauritius website?

Loads of businesses are lagging behind in terms of web in Mauritius and it really looks like rogue websites are cropping up every now and then and left just like that. It might seem bold on my part to say this but all these businesses will one day see that the Web might have a real added value, just like instrument building companies are going towards social media (music being social in itself), Mauritian businesses will have to make a real move towards the web, not in terms of print-pasted like websites, but in terms of community building, user experience, offers, sales and much more, not to forget the added value of being competitive over the Net.

What businesses do you think would benefit from a real web strategy in Mauritius?

More From webdesign

• Learning web design.
• Web Design Bureau of Mauritius' best posts of 2009
• Excellence is in the detail.

webdesign Recommends

• Opt In Capture – Create attractive opt in forms | Ledfrog.com  (Brandon Hann)
• Soccer Betting In Modernity  (rossjoyner)

Ask webdesign To Recommend Your Posts

Category: Management