Why so much SEO?

I received a private message concerning the Web Design Bureau asking me one simple, yet to the point, question. The question in itself could have a lot of meanings but this is how things work. To summarize it, the question stated that the Web Design Bureau of Mauritius gives out a lot of information apart from web design. The “lot of information” meant, as this post’s title has already hinted: SEO, search engine optimisation. So here’s the long and the short of it.

Personal experience and interest.

Even if my core skills are in web designing, CSS integration and development, my first job wasn’t anywhere in these fields. The only opportunity a young unexperienced content savvy person could find in a city known as the “French Silicon Valley” was in the content management field. I was enrolled in a web design company having core working groups in special fields: some 20 web developers; 15 system, network and server administrators; and 15 search engine optimisers. As good as it gets, this company could build, host and make a site rank really high in all terms.

So I learned SEO the “real” way… Actually, I learned SEO on the field. It wasn’t taught in schools and I needed people to open the doors of the SEO world to me. Being rather open minded I started seeing SEO from a developer’s point of view while doing the job. This helped me understand the use of SEO and its conflicts with development. The worse thing is that SEO is practically never taken into consideration when a project is launched and this was not the case in that company. This is where I learned what benefits an SEO compliant project could have.

Thinking out of the box.

Any web project can end up being a wonderful feat, a killer app, or just a beautiful site. There is, nevertheless, one important basic and selfish notion to take into consideration. 90% of websites you will come to build has a final objective of being beneficial. Beneficial might be in terms of profits, of number of views, of number of contacts or just in terms of comments. In any case, a website is here to get something out. The only way to reach this objective is to get the SEO in there.

SEO consulting does not necessarily mean messing up with the web developer’s code. For example, the main use of the H1 tag on a site is to put the site logo. A SEO consultant might explain that if the H1 tag reflects the page title, the keywords included will be optimised, the way of writing the code will change. It will not be a hindering element but a bettering one. The web developer will be writing the same code, in the same way but this code will in itself add 50% optimisation to the site without having to do anything.

Selling it.

Finally, knowing and doing SEO directly in the web coding might be a winning bet on calls. Proving to your client that when you’re building his/her site, the latter is already armed to face its competitors even before it is launched is a winning bet. An SEO learned web designer means that the code will already be optimised and the SEO will only have to concentrate on the content. In the end, this turns out to be a great saving in time and money and the company is working on a win-win project.

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Category: Search Engine Optimisation