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Working out of the agency.

Many a web designer out there hold blogs telling you how they made the move and stepped off the web design agency hook to go full freelance. These experiences are great and offer you an overview of the alternate career you could be leading if you’re in the web design industry.

My experience is rather different. I started out in a web agency but later on turned towards a bigger company where things didn’t work out well. In the end I got into the “Web Mastering” (ooow, so old-skool) job. It actually consists of leading a large enterprise into the Web world by offering solutions for their websites and working on their online reputation. I must say that the experience is really different from any other.

First things first, the persons working with you might not have a single clue of what the web is. For some of them “Google is the Web”. For others web trafic is a complete alien word (well, you can’t expect everybody to know that we record their tracks) and for some web design is merely the copying and pasting of a paper pamphlet online (… and we’re in France).

The second thing is that most of the time such companies really require your services, so its a real pleasure to work with these people. Some might have pre-conceived ideas all the more but most are open minded and are ready to win the conversion rate battle.

Mind you these things might not be the simplest situation of all. Some people think that nothing is good if its not their brainchild. This usually ends up in the person wanting to drive the project completely oblivious of web design concepts, conversion rules and search marketing. This is where you have to take out your positive criticism cape and try to change things. It might somewhat turn really sour for one in this situation.

All in all the experience that I’m now living is proving to be really different from any other I have encountered in my professional life. I’ll keep you posted on this new experience

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Category: Chronicles

Discussion 7

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  1. saps says:

    unfortunately not people are really interested in going in depth when it comes to new media…knowing the basic always satisfy them….working in a service industry always hard I think as u meet different kind of people with different attitudes and needs…but think thats what make the challenge and thrill to try to change thing and mindset…LOL
    well i will be waiting for the experience u promise to tell to comment lol
    cheers
    .-= saps´s last blog ..Discovering Blogging Part 2 =-.

  2. saps says:

    i miss *all above…sorry
    .-= saps´s last blog ..Discovering Blogging Part 2 =-.

  3. Yashvin says:

    Yeah, u said it, most people generally start with a freelance work and then later get a secure job in some company.
    I must admit it, freelance work brings loads of money, yeaaaaaaaah! :P
    But if you can’t find a regular number of customers, then some months can be boring, while some might be full of parties :P

    As for the “Google is the web”, thats true! But a freelancer should never use this as an excuse to milk his/her potential customers. Building a reputation is one thing, and making money is another one.

    Wish you good luck for your career, but do remember, at some point of time, do turn back at some company for a secure job… a secure life.

    Cheers!
    .-= Yashvin´s last blog ..Déçu de la station nationale de télévision =-.

    • @Yashvin, you didn’t really get it, I’m not freelance. I don’t think I’ll ever try that because I’m too meticulous in my work. This would get me working a lot more than is actually needed on a contract and I’ll be losing in the deal.

      The point here is that, I’m basically doing the same thing as before, but in a different context. In an agency when you say “we’re waiting for DNS propagation” nearly everybody will know that we’re about to wait a minimum of 24 hours before seeing the website online. In my current structure, you risk ending up in the HR’s office for insult if you try to use the expression “DNS propagation”.

  4. saps says:

    i mean i miss the word all in my first comment lol ;-)
    .-= saps´s last blog ..Discovering Blogging Part 2 =-.

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