Yahoo! Search will be switching to the Bing engine – anti Google Caffeine?
It is now official. The Yahoo! Search portal will be switching to the Bing search engine by September 2010 according to the latest thread on Webmasterworld. The portal will be integrating and testing Microsoft’s tool in August and September before going on a full fledged launch.
Long tail keywords.
The Yahoo! and Microsoft partnership has been and is still seen as a battle of dollars to break the “monopoly” held by Google in terms of search marketing. However, there seems to be a reason to the acceleration of this partnership and it is called “Google Caffeine“. Remember the Google Mayday Update? This was the test run for Google’s new algorithm called “Google Caffeine“. The ultimate objective for Google is to be able to understand what a user really means when the it types a specific keyword. This would call for distinct research in language usage. This also explains why the “Google Caffeine” text mainly affected long tail keywords, these being more specific.
A breach?
The big problem of the “Google Caffeine” launch, if this can be qualified as problem, is that it cleared up and re-indexed a lot of pages based on long tail keywords. The “assumed” result has been the throwing out of a large number of huge traffic making pages from big websites. This being said, a lot of professionals have had direct recourse to paid search traffic, increasing ppc sales. Many have seen this as a breach in Google’s monopoly as it resulted in a certain loss of confidence in the search engine. You might look at the comments on my post on the Google Mayday Update and you’ll see that a lot of persons being concerned by the ferocious way Google managed to do this. And here might be Yahoo!’s opportunity to gather all the stray lambs around its search church.
Let’s talk about this…
It will be a long battle before anybody can hit the hegemony of Google in the domain of search applications but each bit of the battlefield left bare by the engine will be taken up by the opponents. Do you think that Yahoo! and Microsoft have seen a real breach here to be try and win some length over Google and its “Google Caffeine“?
About the Author:
Sachin D. Brojmohun has extensive experience in terms of graphic design, CSS integration, usability and accessibility as well as in SEO. More about him and the Web Design Bureau of Mauritius here: Web Design Mauritius.
Twitter: worthytips
says:
There should be someone who can battle with Google to help webmasters to get out of the jail. Why we have to always listen Google and change our working pattern? Simple answer is Google dominate but if a powerful opponents come into market then we content creator may get little more relax period.
Arafat Hossain Piyada recently wrote:
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Twitter: web_design_mu
says:
I agree with your point of view Arafat. Who can battle against Google for the time being? No one. The web however evolves very quickly and you never know when things might take a new turn.
Web Design Mauritius recently wrote:
Year 3, cranky but working.
Twitter: blebon
says:
I do not think many bloggers are aware of the Mayday update (except readers of your blog
) Btw it seems m$ are sponsoring teen movies/series like The Vampire Diaries. I noticed on a few episodes that the actors “Bing” on the internet instead of “Googling” and it is very apparent too. They even emphasized the “Bing” word in their sentence. :S Creepy!
Same here, many bloggers wont even know what’s Google Caffeine. That’s y they should read your blog.
Bruno recently wrote:
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Twitter: web_design_mu
says:
Thanks for your encouraging words Bruno. Yes, Microsoft is trying to invert the trend but for how long and how much investment? In any case this looks like a difficult battle for it.
Now, if a blogger really wants to get something out of Google, s/he really needs to buff up his/her knowledge of the tool’s updates.
Web Design Mauritius recently wrote:
Year 3, cranky but working.