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Yahoo Web Analytics in the race.

Web Design Mauritius | 28/10/2008 | no comments

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Most site owners need to know (an eventually live to the rythm of) the traffic their website is gaining. Some years back, this was not a prior element in terms of web usage especially when the Web 2.0 machine started going forward. Users such as bloggers were not interested in traffic because their main way of driving people to read their blogs was in making comments on other blogs, talking about their blogs on social medias or being stated in other blogger’s blogroll.

*quirks mode on* The way bloggers usually evaluated their traffic was by evaluating the number of comments a post got. *quirks mode off*

Then came the implication of all web services on blog-cmses. Current web practices started cropping up and tools like XiTi started gaining ground before being crushed by Google’s acquisition of Urchin which was then tranformed into Google Analytics. Analytics is “free” and has the option of being easily coupled with Google Adwords for advanced ROI.

It was to be expected that other groups would try to get on the market and who else but Yahoo! would have tried this. Today Yahoo! opens up its Analytics Project and surfs on Google’s waves by using “analytics” for its own tool: Yahoo! Web Analytics. It seems still in beta version but the screenshots seem to be quite interesting.